About L- founders of loyalty

L is the global leader in short-term reward campaigns for grocery retailers.

 Our Founders share over 2,500 years of loyalty experience. What makes L unique is our Founder’s Mindset. This means everyone thinks and acts like the company is their very own.

 As the global leader, we have a responsibility to safeguard our industry. By ensuring our campaigns deliver real value to customers. Innovation is at the forefront of our business. We are constantly creating new mechanics, concepts, ideas and leveraging the latest in AI technologies to give our clients a competitive edge.

Everything we do is based on the conviction that grocery retailers can profoundly influence social well-being and community, being a cornerstone of society. By aligning our energies, expertise, and resources behind the thing that matters most to them – GROWTH – we ensure retailers remain fit. Not just to compete but also to contribute.

In short, we share the same purpose…

Enriching life for the many.