
Areas of interest
Economics Finance Information Management Marketing Business Administration International Management Supply Chain Management Strategic Management
About FrieslandCampina
About FrieslandCampina
At FrieslandCampina, our passion to get more out of milk and help consumers grow and develop is shared by our 21,000 employees. Every day we reach millions of people in over a hundred countries worldwide with more than 30 iconic brands. FrieslandCampina is a unique FMCG and B2B multinational. We are unique because our suppliers, our member dairy farmers, are also our owners. FrieslandCampina is one of the world’s largest dairy companies.
FrieslandCampina is a purpose driven company focused on winning in the global market for dairy based products. At FrieslandCampina, we want to be profitable, so we can make a positive, lasting impact. Our long-term vision is focused on generating profits in order to create extra value for our member dairy farmers. FrieslandCampina produces and sells consumer products such as dairy-based beverages, infant nutrition, cheese and desserts in countries around the world. FrieslandCampina does not only have iconic B2C brands, a big part of our business is in the B2B market, where we sell ingredients and semi-finished products to manufacturers, the food industry and the pharmaceutical sector globally.
22nd April 2025
What makes consumers tick and customers click.
FrieslandCampina offers a variety of popular brands like Chocomel, Campina, and Optimel, which our customers enjoy daily. These products are purchased through various channels, including online stores and supermarkets. In this case study, we will explore the e-commerce landscape in the Netherlands for FrieslandCampina and address the challenges posed by the growing trend of online shopping.
Registration
Activity information
Type | FrieslandCampina Case Day |
---|---|
Registration: | Selection |
Available places: | 27 |
Language: | English |
Date: | 22-04-2025 |
Time: | 12:30 - 18:00 |
Location: | Faculty Club |
CV required | Yes |
Dress code: | Business Formal |