Perfetti van Melle logo

Areas of interest

Economics  Marketing  International Management 

About Perfetti van Melle

Perfetti Van Melle is a privately owned company that manufactures and distributes candy and chewing gum in over 150 countries worldwide. Today, Perfetti Van Melle is ranked as the third largest sugar confectionery/chewing gum company in the world, second in Europe, with strong brands like Mentos, Chupa Chups, Fruittella, Frisk, Smint, Look-O-Look and Mentos Gum.

In addition to these global brands, the Perfetti Van Melle Group offers a wide range of tailored products to meet the tastes of each individual on local and regional markets. The ability to develop products, varieties and flavors that meet the different demands and opportunities of local markets is indeed one of the Group’s keys to success.

Contact information

  • Zoete Inval 20, 4815 HK Breda
  • www.perfettivanmelle.nl

Key figures

  • Sector(s): FMCG
  • Amount of employees in The Netherlands: 800+
  • Amount of employees worldwide: 17,000+
  • Location headquarters The Netherlands: Breda
  • Location headquarters worldwide: Amsterdam
  • Active in countries: 150
  • Revenue worldwide: €2,454 million
  • Amount of academics starting per year: between 5 and 15
  • Amount of available internships per year: 15
  • Amount of locations in The Netherlands: 4
  • Amount of locations worldwide: 38


22nd April 2020

Perfetti van Melle Company Presentation Perfetti van Melle


Registration

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Company


Activity information

Company Days - Company Presentation

Subscription: Open subscription

Language: Dutch


Date: 22-04-2020

Time: 10:00 - 11:00

Location:


Dress code: Business Casual


Areas of interest:
Economics  Marketing  International Management 

Perfetti van Melle Workshop Perfetti van Melle

Geef een presentatie aan een category manager suikerwerk van een grote supermarktketen.

 

Geef hierbij antwoord op de volgende vragen;

1.   Voor wie is het product? (doelgroep)

2.   Hoe gaat het product eruit zien/in welke formats is het beschikbaar? (verpakking)

3.   Hoe ga je dit product bekend maken bij jouw doelgroep? (ondersteuning)

4.   Waar moet de consument dit product vinden in het schap? (schapadvies)

5.   Wat ga je doen op de winkelvloer om ervoor te zorgen dat dit product een succes wordt? (activatie)

Please note: you will automatically be subscribed to: Perfetti van Melle Company Presentation from 2020-04-22 10:00:00 until 2020-04-22 11:00:00

Registration

You can't subscribe for this activity:

You are not logged in as a student.

Company


Activity information

Company Days - Workshop

Subscription: Selection

Available places: 22

Language: Dutch


Date: 22-04-2020

Time: 15:00 - 17:30

Location: Cube 213


CV required

Dress code: Business Attire


Areas of interest:
Economics  Marketing  International Management